Gaz Vietnam Website

Project Context & Challenges

About Gaz Vietnam

Gaz Vietnam is a company operating in the distribution and trading of commercial vehicles, with a network of dealers and partners nationwide. The official Gaz Vietnam website plays a key role in showcasing products, supporting marketing and connecting customers and dealers.

Situation and Improvement Goals

Situation

Before TOT joined the project, Gaz Vietnam’s website platform and management system carried several limitations:

• An unfriendly website design with a user experience that was not optimized.
• Slow page load speed, affecting both experience and SEO performance.
• A WordPress CMS that had not been customized to real operational needs.
• No CRM system to manage and track leads from online channels.

Improvement goals

• Enhance the user experience (UX/UI) to create a professional, friendly digital platform.
• Build a flexible management system that meets operational needs and long-term scalability.
• Optimize performance, security and scalability through a modern Microservice architecture.
• Standardize and automate data, content and customer management processes.
• Increase digital marketing effectiveness and improve customer reach through SEO and online channels.

The Solution from TOT

Faced with the need for a modern website platform with synchronized data that is easy to operate, TOT proposed an end-to-end solution: redesigning the website, standardizing the management system, applying a Microservice architecture and integrating a CRM to create a technology foundation ready for long-term growth.

Implementation items

• 1. Complete website redesign: The interface was redesigned to Gaz Vietnam’s brand colors and guidelines, delivering a modern, professional and consistent image.
• 2. Microservice architecture deployment: The system was built on a Microservice architecture, separating and managing each service independently to improve scalability, security and stability.
• 3. Central CMS (Umbraco): This lets the operations team centrally manage website content, vehicle data and pricing, news and promotions – flexible and easy to scale.
• 4. CRM system integration: This helps dealers and the operations office manage, classify and track leads from multiple forms and channels, optimizing the sales and customer-care process.
• 5. SEO & performance optimization: A comprehensive SEO rollout, page-speed optimization on both desktop and mobile, improving search visibility and increasing organic traffic.

Timeline and technology

• Duration: 6 months
• Technologies used:
  • .NET Core – Building the backend platform and Microservice system.
  • Umbraco CMS – Flexible, user-friendly content management.
  • Next.js – Optimizing display speed and website performance on every device.

Results & Value Delivered

After completion and go-live, the Gaz Vietnam website project delivered clear improvements in user experience, operational efficiency and system scalability:

• A redesigned website that is modern, friendly and consistent with brand guidelines, strengthening corporate identity.
• Markedly improved page load speed thanks to the Microservice architecture and the Next.js platform, reducing the bounce rate.
• The central Umbraco CMS enables flexible, centralized management of content, vehicle data, pricing, news and promotions.
• An effectively integrated CRM system that supports managing and tracking leads from multiple sources.
• Comprehensively improved SEO performance, boosting search rankings and increasing organic traffic.
• A new platform that runs stably, with high security and readiness to scale.

Value delivered:

• For the business: A modern digital platform that enhances brand image and business performance.
• For the operations team: Centralized data management, automated processes and reduced dependence on the technical team.
• In the long run: A scalable website – CRM – marketing ecosystem that supports a long-term growth strategy.