TOT · TopOnTech · Branding Guideline

Brand Guidelines

The official brand identity standards for TOT — for partners, press and designers. Please use our logo, colors and typography correctly to keep the brand consistent everywhere.

Software Solution Elites.

Logo meaning

The story behind the TOT logo

TOT (TopOnTech) delivers premium, optimized technology solutions for businesses and organizations (B2B): technology consulting, software systems, websites, SEO, content, digital marketing & data integration. The logo embodies the philosophy of “technology walking alongside people”.

O — The chip

Technology at the core

The “O” is stylized as an electronic chip — a symbol of advanced technology, digital foundation and core value.

T + T — Two hands

People & partnership

The two “T”s form a pair of hands cradling, embracing & protecting the central “O” — connecting technology with people.

Colors

Trust & sustainability

Navy: premium, technological, trustworthy. Green: innovation, sustainable growth & responsibility.

Usage rules

Clear space & sizing

Clear space

The reference units are a, b (from the logo proportions). Always keep clear space of at least these units around the logo — never let other elements intrude.

Minimum size

Keep the logo clear and legible.

Full logo: ≥ 90px
Icon: ≥ 15px (recommended ≥ 25px)

What NOT to do (misuse)

Don’t stretch or distort proportions
Don’t rotate or tilt the logo
Don’t place on low-contrast backgrounds
Don’t place the color logo on colored backgrounds

Need vector files (SVG/AI/EPS) or high-resolution transparent assets — contact the TOT team (see Contact below).

Colors

Brand color system

Three core colors + the navy → teal → green gradient form the TOT visual signature. Click a hex code to copy.

Navy (primary)
#002157
RGB 0 · 33 · 87
Teal
#00A99D
RGB 0 · 169 · 157
Green (secondary)
#A7CE39
RGB 167 · 206 · 57
GRADIENT · #002157 → #00A99D → #A7CE39

Typography

Typography

TOT’s primary font is Helvetica — a modern, clean and professional sans-serif. Hierarchy uses three weights: Light, Regular & Bold.

Aa Bb Cc 123
Helvetica
Light — long-form textRegular — body textBold — headings & emphasis

When Helvetica isn’t available (web/office), use a fallback from the same family: Arial / Helvetica Neue.

Imagery

Supporting patterns

From the chip + hands icon you can build repeating patterns for print, banners & social.

Brand contact

Need other assets?

For vector logos (SVG/AI/EPS), our company profile, or brand-use permission — contact the TOT team.

📧 long.bui@toponseek.com